Post Last Updated on July 17th 2014. Read on to check it..
Are you seeing high bounce rates on your website? And you crave so much to reduce your bounce rate? Well, read on…
The Bounce Rate, as defined by Google Analytics, is the number of people entering a page and exiting from that same page. High bounce rates are not always a bad thing. After all, if your site visitors are finding exactly what they need on the page and it is meeting your business goals, it’s a good thing that they are not having to search your site further.
However, bounce rate is often an indication of the opposite. They aren’t finding what they need and have no confidence that they can find it on your site — at least not quickly.
If users are abandoning your site like a sinking ship, you may need to make some changes.
Now that you know what a bounce rate is, do you know how you can decrease your bounce rate? Instead of breaking down the specifics of it in a text blog, I’ve decided to create an infographic that shows you what you need to do.
Hope you got some time? Because, In this post, I will open your eyes and knowledge to so many ways you too can tweak your blog and actually reduce your bounce rate.
Click on the image below to see a larger view:
Click on the image below to see a large view:
I also recently came across a plugin that can virtually do all of the hard work for you. It’s called “Reduce Bounce Rate“.
Get the real Time On Site and Bounce Rate in Google Analytics. Google Analytics calculates the Time On Site based on the length of time between a user entering your site and their last page view. This won’t give you the REAL Time on Site and Bounce Rate stats.
- Old and new tracking codes are supported
- Code placement choice between header and footer
- Track page scrolls
- Change time event frequency
- Set maximum tracking time
Worst case scenario A visitor is very interested in one of your pages and takes 2 minutes and 13 seconds to read the article. After this he bookmarks the page and leaves. This visitor stayed 2 minutes and 13 seconds on your page, but never interacted with it. To Google that is a bounce! And bounced visits are marked 0:00 Time on Site. Not fair, right?
My friend Davinder Singh in his bid to help you improve your blog’s speed and reduce bounce rate, wrote this awesome guide. Here: 18 Useful Tricks To Speed Up WordPress & Boost Performance
Another bad scenario A visitor goes to your website and stays 1 minute and 11 seconds on the first page. Then, he goes to a second page where he stays 1 minute and 12 seconds. Without any interaction on this page, he leaves. Since Google doesn’t know how long your visitor stayed on the second page, Google will add only the time the visitor spent on the first page to Analytics. Not fair, right?
So here: Get the real Time On Site and Bounce Rate in Google Analytics. Simple and effective.
Perhaps you don’t want more plugins on your already accumulated plugins and you need help with some scripts to actually reduce your bounce rate. Cool. Just visit Ahmed’s blog. He published how to reduce your bounce rate by over 50% last week or so.
Here Are Some Great Articles on How to Reduce Bounce Rate:
Obviously, if you take the time to stop by those links and implement the lessons learnt from there, I’m 101% confident that in less than a week your bounce rate will reduce drastically.
I sure will update this post with the change in my bounce rate when I noticed the change as i have just applied some of the techniques I learned from the above posts and of course, Neil Patel’s infographic up above. Just watch out!
If you don’t have much time to focus on decreasing your bounce rate, first look to see where you are in comparison to other sites in your space. For example, the infographic above shows that blogs typically have a bounce rate of 70% to 98%, and e-commerce sites have a bounce rate between 20% to 40%.
Once you know where you stand compared to other sites within your space, you can determine if you need to focus on decreasing your bounce rate or not. If you do need to decrease your bounce rate, consider implementing the following elements:
- More white space to help increase engagement
- Larger headlines to draw your visitors in
- Bulleted lists to make your text more readable
- High contrasting colors to increase usability
- Faster load times to prevent people from leaving in frustration
Your Turn Experts!!!
After all said and done, to reduce bounce rate involves being focus on being useful. And being useful involves feeding your subjects(your blog’s audience) quality and valuable contents.
I mean help them to see that you have the information they need; why they just need to always be on your blog and digest your quality contents.
So fellow experts, how have you address this issue of high bounce rates? What can you share that could help out The Blogging Whiz community?
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