One of the most important aspects of a typical blog is its blog posts. In modern times, the average internet reader’s attention span has grown significantly shorter thanks to the fact that they can search for information at the click of a search button.
Admittedly, there is some pressure on bloggers to create a brilliant blog post that will not only keep your readers on the page, but make them repeat visitors.
So what are the steps you can take to create a better blog post? You need to:
- Know Your Subject
- Know Your Audience
- Create Original Content
- Be Helpful
- Be Interactive
Know your subject
Knowing the subject matter of your blog post is a critical area every blogger needs to pay attention to. If you’re interested in a particular topic but don’t feel you know enough about it, it’ll probably help to do a little research. Once you have all the information you need, make your notes – citing your sources, of course – then start your draft. When you’re comfortable with the post and the information is sound then release it to your loyal readers.
A word of caution, however, if your blog post has incorrect and/or insufficient information, your audience will be sure to tell you.
Know your audience
One of the most fundamental questions you should ask yourself is:
“Who is my audience?”
In other words, who am I writing to? Who will be reading my content? By identifying who your audience is, it’ll be much easier for you to determine how you write your blog posts. Let’s use an example. Person A has a medical blog about the latest in surgical methods. Person A would probably tailor their blog post to suit a more reserved and highly professional audience. On the flipside, Person B who owns a fashion blog would probably have more of a light, chic air that would suit their audience.
Create original content
There’s nothing that hurts a blogger and their website ranking more than duplicate content. While you do your research, ensure that all sources are listed and that sentence construction is original versus the ‘copy and paste’ method. Apart from the obvious (plagiarism) creating your very own fresh, creative content, will be well appreciated by your readers.
Another way you can improve the quality and effectiveness of your blog is to actually help your readers solve a problem. For example, your blog may be about technology, and a latest high-tech smartphone has just been released to the market. You can write blog posts that can breakdown the features of the phone to those who may not understand, or you could write a post for individuals seeking a phone with similar specifications but with a more economical price.
Helping your readers find a solution to their problems not only keeps them coming back but also helps establish yourself as a ‘guru’.
You may have written the best blog post in the world, but no one is going to know about it if you don’t encourage your readers to participate by commenting and sharing the information. You can encourage your readers to want to discuss the information by asking them to leave a comment or share with their networks on Facebook, Twitter, Pinterest, etc. When your readers leave comments, you can understand their frame of mind and respond to them.
Utilizing these steps will help create a full package blog post to keep your readers coming back. So take a deep breath, find a nice quiet corner, and start writing!
Do you know more helpful tips? Share your thoughts about writing good blog posts in the comments section below.