10 tips for developing an online shop April 08, 2013

Here are some free online shop tips to help you become a guru in 2013. Explore them!

1. Objectives
Analyse your offer and the target market – and don’t put your entire range on the internet from the very beginning, but rather just the items that sell well in your actual shop.


2. Help

Only develop the shop yourself if you have your own IT department.
Otherwise, turn to a full-service agency.


3. Competition

Look at what your competitors are doing and how they are presenting themselves.


4. Costs

Check whether you can fall back on existing logistics or whether you’ll have to develop or outsource this. Furthermore, note that each order will also involve transaction costs, credit card fees, commissions and postage.


5. Layout

Make sure that your shop corresponds to customer needs and that the contents are also optimised for search engines.


6. Product presentation

Use meaningful product photos with a clear description and price. Availability and the delivery period are also important.


7. Payment function

Always offer your customers several payment options and check whether you want to offer an invoice option for international business.


8. Security

Lead your customers to a secure area at the latest when they click
to checkout and inform them of this.


9. Legal

Don’t forget the legal framework. You have to be familiar with the consumer protection rights of the target countries and take them into account in the online shop.


10. Maintenance

Update the content, offer something new and special offers. Your online shop must be nurtured and cared for.

(Source: Die Post)

 

Sam Adeyinka

Sam Adeyinka is the Co-founder and editor of Blogging Whiz and Promotivator. Get more from Sam on Google+ and connect with him on facebook or twitter
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